That’s because it’s good for the ecosystem. A coffee plant is naturally an understory plant that requires shade. The small coffee shrubs grow under a canopy of trees. This is also the traditional method of coffee farming, imitating how it grows in the wild while still preserving the local habitat.
However, in the 1970s sun-tolerant strains of coffee were developed to increase the yield and profit. This allows for single crop, high density planting, but it also has a negative affect on the ecosystem. These sun-grown plantations replace the native flowers and plants, and along with them, the natural habitats of birds and small mammals.
So, it’s easy to see how the natural, shade-grown coffee farms help the environment.
Although we are not in the coffee farming business, Maxitrol worldwide does work with a number of coffee roaster equipment manufacturers that use our EXA Series and CV Series gas control valves. And clearly, shade-grown coffee beans roasted with clean burning natural gas equipment is an environmental winner.